Rural tourism is a significant approach for revitalizing the heritage and cultural landscapes of traditional villages, and cultural governance is essential for their comprehensive renewal as tourism-based communities. This paper combines cultural governance theory and actor-network theory to establish a three-tier analytical framework consisting of "cultural resourceization—cultural industrialization—cultural instrumentalization" for cultural governance in tourism-oriented traditional villages. This paper employs qualitative methods, with Wangwuzhai village in Gongxian county, Southern Sichuan as a case study, to explore the processes and mechanisms of cultural governance in tourism-oriented traditional villages. It seeks to provide theoretical support and decision-making insights for their cultural preservation and utilization. The study reveals the following findings: (1) Cultural governance in Wangwuzhai village is a process involving the participation and interaction of multiple agents, passing through three stages: cultural resourceization led by the township government, cultural industrialization promoted by the village committee, and cultural instrumentalization with multi-party involvement. (2) The advancement of cultural resourceization, cultural industrialization, and cultural instrumentalization in the village is not a strictly linear process. At different stages, there are entries and exits of agents in the cultural resourceization phase, which drives the development of cultural industrialization and optimizes the identification and development of cultural resources. During the cultural instrumentalization phase, shifts in objectives may lead to the reorganization of cultural objects and initiate a new round of industrialization. (3) The essence of cultural governance is the interactive and evolutionary process of "cultural resourceization—cultural industrialization—cultural instrumentalization". Cultural resourceization provides the foundational support for cultural governance, enabling effective identification and management of cultural resources. Cultural industrialization is the main path to driving cultural governance, as its economic value and social effects effectively advance the governance process. Cultural instrumentalization is an important means of achieving the goals of cultural governance, transforming cultural resources into tools and methods, ensuring the healthy development of cultural industrialization, and reshaping the direction of rural development.

As the "living gene bank" of Chinese agricultural civilization, the cultural living inheritance of traditional villages has strategic significance for rural revitalization and sustainable development. This study introduces the concept of authenticity value innovation from the perspective of value innovation, and takes the 40-year cultural living inheritance practice of the traditional village Laodabao as a case study object to explore the path mechanism of the living inheritance of traditional village culture. The study found that: (1) Based on the practical innovation of Laodabao, the core concept of authenticity value innovation is proposed, and the value innovation logic based on authenticity provides theoretical support for this study to break through the structural dilemma between authenticity and innovation. (2) The path of the living inheritance of traditional village culture under the perspective of authenticity value innovation is manifested as "cultural activation-cultural diffusion-cultural reproduction", and the key to its living inheritance lies in the dynamic interaction between the inheritance subject, inheritance value and inheritance ecology. (3) The mechanism of the living inheritance of traditional village culture under the perspective of authenticity value innovation is presented as "driving logic-authenticity value innovation-living inheritance", among which authenticity value innovation is categorized into three distinct types: authenticity exploration value innovation, authenticity development value innovation and authenticity dual helix value innovation. This study analyzes the mechanism of the living inheritance of traditional village culture from the perspective of authenticity value innovation, contributes to relevant research on authenticity, value innovation, and the living inheritance of traditional village culture, and provides a theoretical and practical foundation for the living inheritance and innovative development of traditional culture.

Traditional village cultural spaces serve as vital carriers for the preservation of China's outstanding traditional culture. Digital empowerment, acting as the core driving force for their modern transformation and innovative revitalization, has opened new pathways for reshaping cultural spaces through the interplay of technological evolution and cultural change. This study, grounded in mediatization, spatial production, and place theory, examines the mechanisms of digital empowerment in transforming and revitalizing traditional village cultural spaces using the ancient village of Diaoyuan in Ji'an as a case study. Findings reveal that: (1) The transformation and revitalization of cultural spaces evolved from "digital embedding" to "mediatized integration," ultimately constructing a mediatized place characterized by virtual-physical convergence, decentralized production, and multi-stakeholder collaboration. (2) The evolution of Diaoyuan village's cultural space transformation and revitalization followed an intrinsic logic of incremental evolution, systemic reconstruction, and collaborative governance. (3) The regeneration of the "mediatized place" is achieved through a quadruple-driven synergistic mechanism involving policy, technology, market, and culture. This study provides a new theoretical framework for understanding the transformation and revitalization of cultural spaces in traditional villages in the digital age, offering significant guidance for cultural heritage preservation and sustainable village development.