High-quality integrated development of culture and tourism is of great significance in building a new development pattern of the two industries. Based on the system theory, this paper constructs an evaluation index system for the development of culture and tourism industries from four dimensions of "elements-structure-function-environment", and explores the spatial and temporal variations of the development level of high-quality integration of and cultural and tourism industries in 30 provincial-level regions in China from 2013 to 2022 by using the comprehensive evaluation model of fitness, Moran's I index and hot spot analysis, and examines the grouping paths to achieve high-quality integration of cultural and tourism development through fsQCA analysis. The results show that: (1) China's cultural and tourism industry development indexes show a fluctuating growth, and first increase and then decrease, respectively, both showing the spatial and temporal characteristics of "increase in the south and decrease in the north". (2) China's high-quality integrated development of culture and tourism presents a spatial pattern of "high in the southeast and low in the northwest", with high-adaptation and high-match types mainly concentrated in East China, and low-adaptation and low-match types mostly found in Southwest China, South China and Northeast China. (3) The development of high-quality integration of culture and tourism in China is characterised by 'multiple concurrency', with circularity and openness being one of the main core conditions for achieving high-quality integration of culture and tourism in multiple stages, and coordination, ecological civilisation, and scientific and technological innovation playing an important driving role in different stages. China should use policy coordination, integrated layout and comprehensive development as a means of governance, and benchmarking, collaborative and combined development as a policy guide to continuously promote the high-quality integrated development of the culture and tourism industries.

With the vigorous development of the Internet, data have become an important means of production, penetrating all areas of the tourism industry and giving rise to various "Internet-famous" tourist destinations. The "explosion of popularity" of traditional villages is not only a concentrated reflection of the transformation of rural tourism development mode promoted by digital intelligence technology, but also the basic characteristics and operating logic of the traffic economy in the New Era. Taking Xunpu village in Quanzhou city as a case study, this paper applies the Tourism Area Life Cycle (TALC) theory, grounded theory and the fsQCA method to reveal the influencing factors behind traditional villages becoming "Internet-famous" and to explore pathways for sustaining "long-term popularity". The research shows that: (1) Xunpu village has become an Internet-famous village with the help of network traffic, and its life cycle curve has deformed due to time compression, showing an extruded S shape. (2) The "explosion of popularity" of Xunpu village results from the interaction of five factors: symbolic value, virtual and real culture, spatial reconstruction, optimized management, and traffic dissemination, which jointly promote the mobility of village stock resources and production factors. (3) The three main paths for Xunpu village to achieve long-term success are "symbolic value-driven type by traffic dissemination", "symbolist value-optimized management boosted type" and "spatial reconstruction-optimized management driven type". Under the coordination of virtual and real culture and traffic dissemination, symbolic value plays a core leading role. The flow economy, as an important form of tourism productivity, has brought new opportunities and challenges to the sustainable development of traditional villages. Future related research can further expand the sample range to cover more types of Internet-famous villages, to enhance the explanatory power of the lifecycle model of Internet-famous tourist destinations. At the same time, further in-depth exploration is needed on the path and impact mechanism of transforming the information flow of Internet-famous villages into tourist flow, as well as determining the conversion rate of different types of tourist destinations.

In the context of a mediatized society, the integration of culture and tourism has become a distinctive feature and advantage for the development of China's tourism industry, but it faces contradictions and challenges. On one hand, the development of technology has propelled new products and empowered the tourism industry; on the other hand, the emergence of internet-famous cities and products has led to issues such as resource misallocation and negative environmental impacts. The integration of culture and tourism needs to move from instrumental rationality to value rationality. This article proposes a framework of "unity in ambidexterity" for the integration of culture and tourism. This framework breaks the traditional binary opposition mindset and emphasizes the dialectical unity of culture and tourism. The integration of culture and tourism in the mediatized society is an integration of production and consumption, virtual and reality, margin and center, manifested as a co-creation of the host and guest, through dynamic competition, to achieve the process of value integration in the space of virtual and real mutual construction. In this framework, the governance of government emphasizes flexibility and focuses on resilience; enterprises should strengthen integration within the field and promote inter-field linkage to innovate; the society should emphasize diversity and inclusiveness, build consensus, and promote the construction of cross-regional communities and the training of innovative talents. The framework of "unity in ambidexterity" breaks free from the constraints of instrumental rationality, guided by value rationality, emphasizing the balance and synergy between tourism and culture, driving the destination to enhance quality and upgrade, and achieving a path of tourism development with Chinese characteristics.