Domestic tourists'flow to Jiuzhaigou is expressed as the linear and sea sonal flow between several nodes.Based on case studies,this paper identifies some regularities:(a)Tourism image of the destination and tourists' preference are essential to their perception, cognition and decision; (b)Tourists' attributes (age, educational background,occupation and income,etc.) have effect on their preference and destination's decision; (c)The tourists' decisions are correlated with their economic ana lysis following their perception,preference,and motive; (d)The domestic tourists to Jiuzhaigou mainly select summer holiday and some festivals,which was the result of some causes.Then the peper emphasizes the importance of the image's decision of tourism destination.