基于特殊的地理和历史背景，红砖成为闽台地区鲜明的城市特色，复杂的文化脉络赋予红砖丰富的潜在价值。然而，当前红砖文化基因传承与延续面临困境。应用场景理论，以泉州最具红砖代表性的西街历史文化街区为研究对象，从场景五要素入手，结合载体特征、行为感知和舒适物价值的评价流程，通过实地调研、深度访谈、问卷调查和大数据统计分析，探讨街区整体和微观红砖建筑两个层面的场景舒适物评价指标体系。研究发现：（1）红砖街区的场景构成要素包括空间环境、功能媒介、多元群体、活动组合和价值吸引；（2）整体街区环境的场景功能包括文物历史、文化展示和消费体验三方面，三者相互关联，但当前泉州西街的整体满意度仍需提升；（3）红砖建筑舒适物可分为色彩视觉、质感肌理、细节装饰和地域特征四类，包括红砖、白石、木材、窗户、阳台、外构筑物、梁上装饰、柱子、砖砌方式、内部空间、主体结构和屋顶12种传统建筑特征。由此提出街区保护更新原则、具体规划措施和红砖建筑风貌控制的建议，以拓展场景理论的中国本土化实证研究，为历史文化街区保护与更新提供有效途径。

Based on the unique geographical and historical background, red brick has become a distinctive urban characteristic in the Fujian-Taiwan region, with its complex cultural background endowing it with rich potential value. However, the current inheritance and continuation of red brick cultural genes face significant challenges. In this study, we apply scene theory to Quanzhou West Street historical and cultural district, which is the most representative red brick area in Quanzhou. This study adopts the framework of the five elements of a scene to analyze the evaluation process of carrier characteristics, behavioral perception, and amenity value. Through a combination of field research, in-depth interviews, surveys, and big data statistical analysis, we investigate the evaluation indicator system for scene amenities at two levels: the macro-level of the entire district and the micro-level of red brick buildings. Our research findings reveal: (1) The scene elements of the red brick historical district include spatial environment, functional medium, diverse groups, activity combinations, and value attraction. (2) The scene functions of the overall district environment include: historical artifacts, cultural displays, and consumption experiences. These three aspects are interrelated, but the overall satisfaction of Quanzhou West Street still needs improvement. (3) The amenities of red brick architecture can be categorized into four types: color aesthetics, texture, decorative details, and regional characteristics. These categories include 12 traditional architectural features such as red bricks, white stones, wood, windows, balconies, external structures, beam decorations, columns, bricklaying methods, internal spaces, main structures, and roofs. Finally, we propose principles for protection and renewal, specific measures, and strategies for controlling the architectural style of red brick buildings. Our research extends the empirical application of scene theory in China, and provides effective approaches for the protection and renewal of historical and cultural districts.