JOURNAL OF NATURAL RESOURCES ›› 2021, Vol. 36 ›› Issue (7): 1658-1672.doi: 10.31497/zrzyxb.20210703

• Special Feature on "Innovation and Development of Red Tourism Resources of China" • Previous Articles     Next Articles

Research on the influencing factors of national identity of red tourism resource destination from the perspective of configuration and multiple paths: Based on the fuzzy-set qualitative comparative analysis

ZHANG Yuan-gang1,2(), LIU Lu3()   

  1. 1. College of Tourism, Shanghai Normal University, Shanghai 200234, China
    2. Post-doctoral Station of Business Administration, Department of Tourism, Fudan University, Shanghai 200433, China
    3. Institute of Tourism, Beijing Union University, Beijing 100101, China
  • Received:2021-02-02 Revised:2021-04-09 Online:2021-07-28 Published:2021-09-28
  • Contact: LIU Lu;


The development of red tourism resources has both individual and group significance. It is an important way to realize national identity. This study adopts the method of multi-variable interaction fuzzy set qualitative comparative analysis, takes the national identity of tourists as the result variable, constructs social memory (character memory, environmental memory, time memory, spatial memory), scenic image (attraction image, facility environment image, cultural and creative publicity image), tourism experience and perceived value as the antecedent variables, and explores the combination of antecedents conditions and multiple paths that affect national identity. The results show that: (1) For single factor, although the consistency of character memory is relatively high, all single factors can not constitute the necessary and sufficient conditions of national identity. (2) There are 512 condition combinations generated by 9 variables; there are 11 path combinations that meet the conditions, with an overall coverage rate of 0.8916; 4 pathways have formed, namely, space environmental model, image value model, history experience model and time synthesis model, which can well explain the combination of influencing factors of national identity in red tourism destination. (3) Character memory appears in all path combinations, and all the combinations contain at least one other secondary dimension of social memory, such as environment, time, or spatial memory. When all the four secondary dimensions of social memory appear, the path with the highest original coverage rate is produced. (4) In the six paths with the original coverage rate of more than 20%, the secondary elements of social memory and the image of scenic spots are included at the same time; in the five paths with the original coverage rate of lower than 20%, the image of facilities and environment is "definitely not included". The research offers reference for the high-quality development of red tourism destinations in the New Era.

Key words: red tourism, national identity, configuration perspective, multiple paths, qualitative comparative analysis