JOURNAL OF NATURAL RESOURCES ›› 2021, Vol. 36 ›› Issue (7): 1749-1759.doi: 10.31497/zrzyxb.20210709

• Special Feature on "Innovation and Development of Red Tourism Resources of China" • Previous Articles     Next Articles

Multi-dimensional production mode of the red tourism destination resource cyberspace: Digital field research based on Shajiabang

SUN Jiao-jiao1,2(), GUO Ying-zhi2,3()   

  1. 1. Business School, Suzhou University of Science and Technology, Suzhou 215009, Jiangsu, China
    2. Postdoctoral Station of Business Administration, Fudan University, Shanghai 200433, China
    3. Department of Tourism, Fudan University, Shanghai 200433, China
  • Received:2021-01-11 Revised:2021-04-09 Online:2021-07-28 Published:2021-09-28
  • Contact: GUO Ying-zhi E-mail:sunjiaojiao1028@163.com;yingzhig@qq.com

Abstract:

Taking Shajiabang red tourism scenic spot in Suzhou as a case study and based on digital field survey, this paper analyzes the process of the transformation of tourism "man-land" relationship into "man-network-land" relationship in the cyberspace production of red tourism resource, and puts forward the multi-dimensional production and spiritual reconstruction model of the cyberspace of red tourism destination resource. The conclusions are as follows: (1) The red tourism cyberspace breaks the traditional time-space boundary and provides a freer public sphere for public emotions such as patriotism. The one-way value transmission is transformed into the co-creation of subjective and objective values, which is the process of empowering tourists and democratic production of red spirit. (2) The open cyberspace deconstructs the traditional red tourism space. In the face of the diversity of education, entertainment and aesthetic value, there is a new host-guest network geopolitical competition, that is, the right of network discourse. (3) The official of red tourism destination, as the manager of cyberspace, shoulders the responsibility of control in ideological communication. Due to the transformation of traditional tourists into consumers, participants and producers of cyberspace, the decentralization of cyberspace production is obvious, which requires the official subject of destination to master a higher level of cyberspace governance ability. (4) In the contemporary context, the official subject of red tourism cyberspace tries to integrate into the network practice by using popular elements, characterized by a trend of pan entertainment.

Key words: red tourism, destination resource, cyberspace, space production, digital field