JOURNAL OF NATURAL RESOURCES ›› 2021, Vol. 36 ›› Issue (7): 1673-1683.doi: 10.31497/zrzyxb.20210704

• Special Feature on "Innovation and Development of Red Tourism Resources of China" • Previous Articles     Next Articles

The impact of red tourism on national identity of tourists

LIU Run-jia(), HUANG Zhen-fang(), YU Run-zhe, BAO Jia-qi, MO Yu-ting   

  1. School of Geographic Science, Nanjing Normal University, Nanjing 210023, China
  • Received:2021-02-28 Revised:2021-04-22 Online:2021-07-28 Published:2021-09-28
  • Contact: HUANG Zhen-fang;


Red tourism is an effective carrier in inheriting red gene, strengthening patriotism education and enhancing national identity, however, there have been few studies on its political function. Based on the theory of cognitive evaluation emotion evaluation and positive emotion expansion construction theory, this paper constructs the impact model of red tourism national identity and puts forward the corresponding hypotheses. The PLS SEM is used to test the structure equation. The results show that the model has good explanatory and predictive power, and the model is featured by cross validity. The GOF value of the overall model is higher than the standard value of good fitness; red tourism has positive effect on national identity of tourists. As the intermediary variable in the process of red tourism, red tourism emotion is connected with tourist experience and identity. The influence of historical identity on national identity is not obvious, so it is necessary to further arouse historical memory and enhance the function of historical education in red tourism. The research results can provide theoretical basis for strengthening the research on the national identity of red tourism, expanding the theoretical connotation and educational function of red tourism and promoting the high-quality development of red tourism.

Key words: red tourism, national identity, red tourism emotion, tourism experience, tourism influence, Memorial Hall of the Victims in Nanjing Massacre by Japanese Invaders