Abstract: Land use and management in rural areas is facing more challenges in the implementation of rural revitalization strategy. Therefore, this paper applied stakeholder analysis, game equilibrium analysis, and empirical case analysis to explore the relationship evolution of various land use stakeholders in the context of rural revitalization. The results are as follows: (1) Since the founding of the People's Republic of China in 1949, the number of rural land use stakeholders has increased, the game relationships present a feature of complexity, diversification and multidirectionality. (2) There are mainly six kinds of game relationships in the rural revitalization period. We discussed four kinds of game in the process of decision-making in the study area, namely poverty alleviation, development of rural tourism, entry of new business agents, and rural development promoted by urban residents. (3) In the context of rural revitalization, related policies should focus more on infrastructure construction, the coordination of land use efficiency and ecological environment, the sustainability of farmers' livelihoods, etc. The conclusion is that we should be devoted to achieving the optimal balance of land use stakeholders, reducing the risks of stakeholders, protecting the ecological environment and seeking balanced interests among stakeholders in the process of rural revitalization.

Key words: land use, game equilibrium, rural revitalization, stakeholders, hilly ecological functional areas