JOURNAL OF NATURAL RESOURCES ›› 2019, Vol. 34 ›› Issue (9): 2026-2036.doi: 10.31497/zrzyxb.20190917

• Dynamics of Journal of Natural Resources • Previous Articles    

The operational practice and experience of Chinese Geographical and Resource Journals cluster Wechat Finance Platform

HE Chun-e, ZHU Xiao-hua, WU Hao, JIANG Shu-fang, HE Shu-jin   

  1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
  • Received:2019-08-25 Revised:2019-08-31 Online:2019-09-28 Published:2019-09-28

Abstract: With the end of official media era, the traditional paper media was strongly shocked by the prevalence of new media with Wechat Public Account as a representative. Wechat Public Account could improve the academic influence and social visibility by increasing the viscosity of journal and readers. In order to provide guidance and references for other scientific Wechat Finance Platforms, the operational practice and experience of the periodical Wechat Finance Platform will be summed up, and comprehensive effects of Wechat operation on journal development will be stated by taking an example of Geographical Research based on the Wechat Public Account of Chinese Geographical and Resource Journals cluster. The results showed that: (1) Fourteen principles and eleven creative requirements should be followed in order to produce good Wechat. (2) Four points should be paid attention so as to run the cluster scientific Wechat Finance Platform better. Long-term persistence is needed for the production of good Wechat. To realize media convergence and the transition of traditional paper publishing to rich media publishing is the fundamental way out for scientific journals.

Key words: Chinese Geographical and Resource Journals cluster, practice, experience, Wechat Finance Platform