JOURNAL OF NATURAL RESOURCES ›› 2012, Vol. 27 ›› Issue (11): 1981-1994.doi: 10.11849/zrzyxb.2012.11.017

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Estimation of Non-market Value of Prime Farmland Based on Choice Experiment Model——A Case Study of Deqing County, Zhejiang Province

TAN Yong-zhong1, CHEN Jia1, WANG Qing-ri2, MOU Yong-ming3, LIU Yi1, SHI Ya-juan1   

  1. 1. Department of Land Resources, College of Public Administration, Zhejiang University, Hangzhou 310027, China;
    2. Institute of Land Surveying and Planning in China, Beijing 100037, China;
    3. Environmental Monitoring Center in Zhejiang Province, Hangzhou 310007, China
  • Received:2011-09-08 Revised:2012-01-06 Online:2012-11-20 Published:2012-11-20

Abstract:

A comprehensive understanding and scientific assessment of the value of prime farmland is an important prerequisite for building the economic compensation for the protection of prime farmland. This paper proposes the initial attempt of the introduction of choice experiment model to the study of non-market value of prime farmland, and makes a case study taking Deqing County, Zhejiang Province as an example. Based on face-to-face interview, it discusses the cognitive differences of urban and rural residents for the protection of prime farmland, and analyses the cognitive preferences and its possible sources of heterogeneity of urban and rural residents for the non-market value of prime farmland by applying choice experiment model. Finally, urban and rural residents’ willingness to pay for the non-market value of prime farmland is evaluated and compared, and the non-market value of prime farmland in Deqing County is obtained.
Based on it, this paper concludes that: 1) both urban and rural residents had known the non-market value of prime farmland to some extent, and recognized the need and importance for continuing the protection of prime farmland, however, the urban residents’ cognition of non-market value of prime farmland is more comprehensive and profound compared with that of rural residents. 2) Urban and rural residents paid more attention to the social value of prime farmland, and the cognitive preferences of urban and rural residents for the non-market value of prime farmland are influenced by age, education, family size, income, behavior and attitude variables. 3) Urban residents’ willingness to pay is generally higher than rural residents’, urban residents’ willingness to pay per year is 143.04 yuan per household while rural residents’ is 27.47 yuan per household, and gender, age, family size, income and attitude variables have a major impact on their willingness to pay. Besides, the income of urban and rural residents significantly affects the level of their payment. 4) Mixed Logit model reveals individuals’ heterogeneity of preferences and its possible source, and it also shows higher degree of model fit and better explanation than MNL model. However, the estimated results were different in the application of assessing willingness to pay for the property by MNL model and Mixed Logit model. 5) The results show that, in 2009, non-market value of prime farmland in Deqing County is 2.58×108 yuan, and non-market value per unit is 1.27×104 yuan/hm2, accounting for 54.17% of the total value of prime farmland.

Key words: prime farmland, non-market value, choice experiment model, MNL model, Mixed Logit model, willingness to pay

CLC Number: 

  • F321.1