简要总结了两种生态旅游观点,在此基础上给出了生态旅游的可操作性定义。针对旅游地４个方面的限定,提出相应的生态旅游地规划的要求,认为生态旅游地的规划属于微观尺度的社区旅游规划,更注重景点及服务设施的建设设计与布局,而不是宏观的发展战略及中观的规模聚集效应,其出发点和归宿点是旅游资源的开发和保护。从生态旅游地的规划目标出发给出了生态旅游地的规划内容,探讨了生态旅游地可持续旅游发展的实施方略,指出功能分区、游客管理、形象策划及景观设计在生态旅游地开发及规划中的重要意义

The paper briefly sums up two kinds of ecotourism ideas on which theoperational definition of ecotourism is built up. Based on the four definitive aspects of tourism destinations, the authors hold that ecotourism destination planning is the community tourism planning of micro scale. Such micro scale planning stresses the design and development patterns of tourism attractions rather than the macro deve lopment strategies and the moderate scale cluster effects. The development and protection of tourism attractions is the absolute core of ecotourism destinations. In the thesis, the authors also put forwards the operational flowing framework of ecotourism destination planning from its planning goals. At last, the paper discusses the implementing strategies that can make ecotourism sustainable. Landscape design, function zoning and corporate identity design is especially important to the successful ma nagement of the ecotourism destinations.