旅游资源评价是生态旅游研究的主要内容之一,尺度选取和指标建立是评价的关键。从生态旅游的角度出发,筛选体现沿海湿地类型、生态环境、旅游期望值、海洋文化以及开发程度等项目的一系列指标,综合构建沿海生态旅游资源评价指标体系。运用景观生态学理论,文章提出了沿海生态旅游资源(景观)评价的时空尺度、自然人文理性尺度以及数理统计尺度。在此基础上,运用层次分析法对江苏沿海生态旅游资源的吸引力、开发潜力和综合价值进行定性和定量评价,并探讨了发展江苏沿海生态旅游的策略。

Ecotourism can contribute to both conservation and development.Evaluation of touris-m resources is one of the main fields in seashore tourism research,to which the selection of scale and indexes is very important.The attraction of tourism resources depends on the regional basic conditions.The potentiality for tourism development is restricted by inside and outside status.To estimate the general value of tourism resource,both of the items should be considered.Taking Jiangsu coast as an example,the paper presents the indexes system including size,richness,peculi-arity,integrated degree,diversification,health,capacity,recreational value and so on,to characterize the style,environment,expectation,marine-culture and developing actuality of tourism resources.Meanwhile,each index is considered in different scales.The space-time scale,nature/culture scale and statistical scale are also discussed in the paper.Based on the above mentioned items,the value of tourism resources in Jiangsu coast is evaluated using the method of AHP(Analytic Hierarchical Process). The development strategies of ecotourism in Jiangsu coast are brought for-ward as well.