自然资源学报

自然资源学报 ›› 2018, Vol. 33 ›› Issue (8): 1439-1450.doi: 10.31497/zrzyxb.20171273

• 资源评价 • 上一篇    下一篇

信息干预是否影响食物浪费?——基于餐饮业随机干预试验

张盼盼1, 白军飞1,*, 成升魁2, 刘晓洁2   

  1. 1. 中国农业大学经济管理学院,北京 100083;
    2. 中国科学院地理科学与资源研究所,北京 100101
  • 收稿日期:2017-12-04 修回日期:2017-12-21 出版日期:2018-08-20 发布日期:2018-08-20
  • 通讯作者: 白军飞（1974- ）,男,山西长治人,博士,教授,主要从事食物消费、食物安全领域的研究工作。E-mail: jfbai@cau.edu.cn
  • 作者简介:张盼盼（1989- ）,女,河南漯河人,博士研究生,主要从事产业经济学和消费经济学的研究。E-mail: panpandazhang@163.com
  • 基金资助:
    国家自然科学基金项目（71673272,71233007）;国家重点研发计划（2016YFE0113100）

Does Information Intervention Affect Food Waste? —Randomized Controlled Trials in Catering Industry

ZHANG Pan-pan1, BAI Jun-fei1, CHENG Sheng-kui2, LIU Xiao-jie2   

  1. 1. College of Economics and Management, China Agricultural University, Beijing 100083, China;
    2. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
  • Received:2017-12-04 Revised:2017-12-21 Online:2018-08-20 Published:2018-08-20
  • Supported by:
    National Natural Science Foundation of China, No. 71673272 and 71233007;National Key Research and Development Plan, No. 2016YFE0113100

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摘要： 食物浪费既造成了严重的资源环境压力,也威胁着粮食安全,更导致了全球居民的福利损失。食物浪费是消费者行为选择的结果,且消费者的行为在很大程度上是受描述性规范影响的,那么消费者对干预信息的吸取（描述性规范）是否会影响消费者的食物浪费行为有待进行研究。因此,论文运用随机干预试验的方法,探讨不同干预方案对消费者在外就餐食物浪费行为的影响。结果表明：消费者在信息干预过程中存在对干预信息接收度的问题,当我们试图去干预消费者时,被干预的消费者有多达41.38%的消费者没有注意到干预信息;在餐馆有相关信息提示的就餐环境下,信息干预对消费者的食物浪费行为是有效用的,具体表现为消费者的食物浪费行为因干预信息内容的不同而不同。

关键词: 餐饮业, 食物浪费, 随机干预试验, 信息干预, 在外就餐

Abstract: Food waste not only causes serious pressure on resources and environment, but also raises food security concerns and even leads to welfare losses of global residents. Food waste is the result of consumers’ behavior choices, and consumers’ behaviors are largely influenced by descriptive norms. There are needs to do further research on the effects of information intervention (descriptive norms) on food waste of consumers. Therefore, this paper used a randomized controlled trial to explore the impacts of different interventions on consumers’ food waste behavior when dining out. The results suggested that there was certain degree that the information can be received by consumers in the process of information intervention. When we tried to interfere with consumers, more than 41.38% of consumers did not notice the intervention information. The results also suggested that information intervention was effective on consumers’ food waste behavior that food waste was effectively reduced when there was relevant information in restaurants. The food waste behavior of consumers varied depending on the content of the intervention information.

Key words: catering, dining out, food waste, information intervention, randomized controlled trial

中图分类号: 

  • F205