自然资源学报 ›› 2021, Vol. 36 ›› Issue (7): 1749-1759.doi: 10.31497/zrzyxb.20210709

• “中国红色旅游资源创新开发”专栏 • 上一篇    下一篇

红色旅游地资源的网络空间多维生产模式研究——基于沙家浜的数字田野实证

孙佼佼1,2(), 郭英之2,3()   

  1. 1.苏州科技大学商学院,苏州 215009
    2.复旦大学工商管理博士后流动站,上海 200433
    3.复旦大学旅游学系,上海 200433
  • 收稿日期:2021-01-11 修回日期:2021-04-09 出版日期:2021-07-28 发布日期:2021-09-28
  • 通讯作者: 郭英之(1964-),女,河北张家口人,博士,教授,博士生导师、博士后合作导师,研究方向为旅游市场。E-mail: yingzhig@qq.com
  • 作者简介:孙佼佼(1989-),女,陕西咸阳人,博士,讲师,硕士生导师,研究方向为旅游空间、城市旅游。E-mail: sunjiaojiao1028@163.com
  • 基金资助:
    国家自然科学基金项目(72074053);江苏省社会科学基金项目(20GLC003);江苏高校哲学社会科学研究项目(2020SJA1374)

Multi-dimensional production mode of the red tourism destination resource cyberspace: Digital field research based on Shajiabang

SUN Jiao-jiao1,2(), GUO Ying-zhi2,3()   

  1. 1. Business School, Suzhou University of Science and Technology, Suzhou 215009, Jiangsu, China
    2. Postdoctoral Station of Business Administration, Fudan University, Shanghai 200433, China
    3. Department of Tourism, Fudan University, Shanghai 200433, China
  • Received:2021-01-11 Revised:2021-04-09 Online:2021-07-28 Published:2021-09-28

摘要:

研究以苏州沙家浜红色旅游风景区为案例地,以数字田野调查为基础,剖析了红色旅游地资源的网络空间生产中“人—地”关系转变为“人—网—地”关系的过程,探索了红色旅游地资源的网络空间的多维生产模式特征。结论指出:(1)红色旅游资源网络空间打破了传统时空界限,单向的红色价值观传递转变为主客价值共创,体现了红色精神民主化生产过程;(2)红色网络流动性空间需面对红色教育、娱乐和审美等价值的多元性,空间多维主体以“遥在场”的方式产生了新的主客网络地缘争夺,即网络话语权的争夺;(3)传统游客转变为红色资源网络空间的消费者、参与者与生产者,去中心化特征明显,红色网络空间通过超文本表征和非计划互动得以建构,要求红色目的地官方在网络供给侧掌握更高水平的治理能力;(4)红色旅游官方主体尝试使用流行元素融入网络实践,但也展示出泛娱乐化的趋向,需在红色网络空间的多维精神建构中合理整合多元价值,促进集体情感的深度内化。

关键词: 红色旅游, 旅游地资源, 网络空间, 空间生产, 数字田野

Abstract:

Taking Shajiabang red tourism scenic spot in Suzhou as a case study and based on digital field survey, this paper analyzes the process of the transformation of tourism "man-land" relationship into "man-network-land" relationship in the cyberspace production of red tourism resource, and puts forward the multi-dimensional production and spiritual reconstruction model of the cyberspace of red tourism destination resource. The conclusions are as follows: (1) The red tourism cyberspace breaks the traditional time-space boundary and provides a freer public sphere for public emotions such as patriotism. The one-way value transmission is transformed into the co-creation of subjective and objective values, which is the process of empowering tourists and democratic production of red spirit. (2) The open cyberspace deconstructs the traditional red tourism space. In the face of the diversity of education, entertainment and aesthetic value, there is a new host-guest network geopolitical competition, that is, the right of network discourse. (3) The official of red tourism destination, as the manager of cyberspace, shoulders the responsibility of control in ideological communication. Due to the transformation of traditional tourists into consumers, participants and producers of cyberspace, the decentralization of cyberspace production is obvious, which requires the official subject of destination to master a higher level of cyberspace governance ability. (4) In the contemporary context, the official subject of red tourism cyberspace tries to integrate into the network practice by using popular elements, characterized by a trend of pan entertainment.

Key words: red tourism, destination resource, cyberspace, space production, digital field