自然资源学报 ›› 2021, Vol. 36 ›› Issue (7): 1647-1657.doi: 10.31497/zrzyxb.20210702

• “中国红色旅游资源创新开发”专栏 • 上一篇    下一篇

基于游客视角的红色旅游资源开发价值共创机制

剌利青(), 徐菲菲(), 何云梦, 韩磊   

  1. 东南大学人文学院,南京 211096
  • 收稿日期:2021-01-25 修回日期:2021-04-14 出版日期:2021-07-28 发布日期:2021-09-28
  • 通讯作者: 徐菲菲(1974-),女,江苏南京人,博士,教授,主要从事旅游地理与大数据等方面研究。E-mail: feifeixu@seu.edu.cn
  • 作者简介:剌利青(1997-),女,山西忻州人,博士研究生,主要从事旅游体验与大数据分析研究。E-mail: laliqing@seu.edu.cn
  • 基金资助:
    国家自然科学基金项目(42071185);江苏省研究生科研与实践创新计划项目(KYCX20_0160);中央高校基本科研业务费专项资金(3213002104D)

Research on the value co-creation mechanism of red tourism development from the perspective of tourists

LA Li-qing(), XU Fei-fei(), HE Yun-meng, HAN Lei   

  1. School of Humanities, Southeast University, Nanjing 210096, China
  • Received:2021-01-25 Revised:2021-04-14 Online:2021-07-28 Published:2021-09-28

摘要:

以井冈山风景名胜区作为案例地,基于价值共创理论,运用大数据分析与内容分析方法,收集并分析马蜂窝网站上井冈山景区的游记文本,构建红色旅游资源开发的价值共创机制:以历史文化遗产、自然景观资源和标志性景观符号为资源基础,游客通过红色文化体验、学习培训活动、解说服务体验和自然景观体验等实践活动,获得对红色历史文化的认知、情感的联结和价值观的塑造。另外,红色旅游景区现有的价值共创实践仍旧有限,红色旅游资源开发价值共创机制整合了游客需求、景区支持以及可能存在的价值共创实践,对创新红色旅游资源开发利用手段与产业转型升级具有实践意义。

关键词: 红色旅游, 资源开发, 价值共创, 大数据分析, 文本分析

Abstract:

Taking Jinggang Mountain Scenic Area as a case, this study collected and analyzed the travel notes of this scenic area from Mafengwo.com. We adopt big data analysis and qualitative text analysis methods and introduce the theory of value co-creation to explore the value co-creation mechanism of red tourism development from three dimensions (resources, practices and values). The results show that the value co-creation resources of red tourism scenic spots include historical and cultural heritages, natural landscape resources and iconic landscape symbols. Through practical activities including red culture experience, learning and training activities, and interpretation service experience, tourists gain knowledge of red history and culture, build an emotional connection with red culture and form the values of patriotism and identification with the country. This verifies the realization of the educational function of red tourism. On the other hand, the existing value co-creation practice of red tourist attractions is still limited. The value co-creation mechanism of red tourism development constructed in this study integrates the demand of tourists, the support service of scenic spots, and the possible value co-creation practice, which has practical significance for improving the participation of tourists and realizing the value co-creation of red tourist attractions.

Key words: red tourism, resource development, value co-creation, big data analysis, text analysis