CVM中的抗议性响应:动机与影响——以胶州湾浒苔治理支付意愿为例

doi:10.31497/zrzyxb.20200310

自然资源学报 ›› 2020, Vol. 35 ›› Issue (3): 626-638.doi: 10.31497/zrzyxb.20200310

CVM中的抗议性响应:动机与影响——以胶州湾浒苔治理支付意愿为例

单菁竹¹, 李京梅^1,2, 许志华^1,2

1. 中国海洋大学经济学院,青岛 266100;
2. 中国海洋大学海洋发展研究院,青岛 266100

收稿日期:2019-04-02 修回日期:2019-09-02 出版日期:2020-03-28 发布日期:2020-03-28
通讯作者: 李京梅（1966- ）,女,河北冀县人,博士,教授,主要从事海洋资源价值评估、海洋生态补偿研究。E-mail: jingmeili66@163.com
作者简介:单菁竹（1991- ）,女,山东青岛人,博士研究生,主要从事海洋经济与资源可持续利用研究。E-mail: oucshanjingzhu@126.com
基金资助:
国家社会科学基金重大项目（16ZDA049）

The protest response in contingent valuation method: Motivation and impact: A case study of willingness to pay for the governance of green tides in Jiaozhou Bay

SHAN Jing-zhu¹, LI Jing-mei^1,2, XU Zhi-hua^1,2

1. School of Economics, Ocean University of China, Qingdao 266100, Shandong, China;
2. Institute of Marine Development, Ocean University of China, Qingdao 266100, Shandong, China

Received:2019-04-02 Revised:2019-09-02 Online:2020-03-28 Published:2020-03-28

摘要/Abstract

摘要： 抗议性响应是意愿调查法应用中受访者表现出的典型策略性行为,可能导致对资源环境物品或服务的估值出现偏差。识别抗议性响应影响因素并降低其对支付意愿的影响,有助于提高CVM估值效度。以胶州湾海域居民浒苔治理支付意愿为例,以抗议性信念作为受访者抗议性响应的度量指标,筛选抗议性信念的驱动因素,量化各驱动因素对支付意愿的影响方向及程度。研究结果表明:（1）愿意支付的受访者仍然具有抗议性信念,且在个别测量题项中,其抗议性信念甚至高于拒绝支付群体。（2）环境关注、搭便车顾虑、暖光效应等变量均对受访者抗议性信念存在影响。（3）抗议性信念水平对受访者参与决策与支付意愿金额均存在显著负向影响,抗议性信念变量对参与和支付决策的影响方向与程度存在差异,进一步证明参与和支付决策是不同的机制。研究结论将对优化CVM问卷设计、规范操作流程、减少评估偏差具有指导意义。

关键词: 抗议性信念, 支付意愿, 浒苔治理, CVM, 抗议性响应

Abstract: Protest response is a typical abnormal phenomenon in the research of contingent valuation method (CVM), which is against basic economic principles and may result in estimation bias of valuation of resource and environmental goods. The recognition of protest response and the reduction of impact on the willingness to pay will contribute to the improvement of estimation validity. Taking the willingness to pay for the governance of green tides in Jiaozhou Bay as an example, we chose protest belief as the proxy variable of protest response, screened motivation factors of protest belief in survey and studied the direction and degree of impact of these factors on willingness to pay. The results indicated that the respondents who were willing to pay for the governance of green tides showed protest belief and their protest belief was even higher in some items than that of respondents who were not willing to pay. The environmental concern variables, dilemma concern variables and warm glow variables had effects on the protest belief. We also found that the overall degree of protest belief had significant effects on the participation level as well as the extent of willingness to pay and the direction and degree of effects between these respondents were different, which verified that the participation and payment were different processes. The results will provide guidance for the optimal design of questionnaires, standardization of operational procedures and reduction of estimated bias of CVM.

Key words: CVM, willingness to pay, protest belief, protest response, the governance of green tides

单菁竹, 李京梅, 许志华. CVM中的抗议性响应:动机与影响——以胶州湾浒苔治理支付意愿为例[J]. 自然资源学报, 2020, 35(3): 626-638.

SHAN Jing-zhu, LI Jing-mei, XU Zhi-hua. The protest response in contingent valuation method: Motivation and impact: A case study of willingness to pay for the governance of green tides in Jiaozhou Bay[J]. JOURNAL OF NATURAL RESOURCES, 2020, 35(3): 626-638.

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CVM中的抗议性响应:动机与影响——以胶州湾浒苔治理支付意愿为例

The protest response in contingent valuation method: Motivation and impact: A case study of willingness to pay for the governance of green tides in Jiaozhou Bay

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