关键词: 多目的地, 游憩资源, 旅游价值, 旅行费用法(TCM), 熵权, 武夷山景区

Abstract: Travel cost method(TCM) is one of the most practical and effective methods to evaluate the tourism value of recreation resources,and widely existing multiple-destination problem is one of its most difficult and hot issues.Travel cost distribution model and portfolio of site model have been set up now,and the former has become the first choice for its operated more simply and understood easier,such as travel scenic distribution,ticket cost distribution,stayed-overnights distribution,and so on.Among all these ways,how to decrease the subjective in cost distribution turns out to be the point to the question. An entropy-weight-based multiple-destination travel cost method is put forward in this thesis,which takes into consideration comprehensively the tourist consumption,recreation resources element value and recreation resources impact.Tourist consume index includes tourist's stayed-days,stayed-overnights,ticket cost and other soft cost in some scenic;recreation resources element value index consists of its recreational use value,scientific culture value and its precious and rare degree;its famous degree and period suited for travel constitute recreation resources impact index. A case study of the application of entropy-weight-based multiple-destination travel cost method is demonstrated.The evaluation of the Wuyishan tourism value of recreation resources show that:the native tourism benefits of Wuyishan recreation resources in 2002 was 22.301×10⁸ yuan,including consumer cost of 15.407×10⁸ yuan(1 452 yuan per person)and consumer surplus of 6.894×10⁸ yuan(650 yuan per person).The study result which is reasonable compared with the up-to-date review of outdoor and indoor recreation shows that the entropy-weight-based multiple-destination travel cost method is feasible.

Key words: multiple-destination, recreation resources, tourism value, travel cost method(TCM),entropy-weight, Wuyishan Scenic Spot