自然资源学报 ›› 1998, Vol. 13 ›› Issue (3): 249-255.doi: 10.11849/zrzyxb.1998.03.009

• 论文 • 上一篇    下一篇

九寨沟国内旅游者行为特征初步研究及其意义

聂献忠1, 张捷1, 吕菽菲1, 汤家法2   

  1. 1. 南京大学城市与资源学系;
    2. 中国科学院成都山地所
  • 收稿日期:1998-01-08 修回日期:1998-03-09 出版日期:1998-09-25 发布日期:1998-09-25
  • 作者简介:聂献忠,男,1972年生,硕士研究生,目前主要从事旅游区规划、资源管理和旅游可持续发展研究等方面 的工作,已在《山地研究》等杂志发表论文数篇。
  • 基金资助:

    国家自然科学基金

A STUDY ON THE CHARACTERISTICS OF DOMESTIC TOURISTS' BEHAVIOR TO JIUZHAIGOU AND IT'S SIGNIFICENCE

NIE Xianzhong1, ZHANG Jie1, LU Shufei1, TANG Jiafa2   

  1. 1. Department of Geography,Nanjing University, Nanjing 210093;
    2. Chengdu Institute of Mountain Hazard and Environment, CAS, Chengdu 610041
  • Received:1998-01-08 Revised:1998-03-09 Online:1998-09-25 Published:1998-09-25

摘要: 九寨沟国内旅游流表现为九寨沟与几个地域结点间的线状季节性流动。旅游者的行为属性特征(如年龄、文化程度、职业、收入和偏好等)对其所获取的感知映象、行为动机与决策、实际行为在目的地的时空分布格局有决定性意义,而旅游地高质量的风景资源、文化特征、设施水平及居民态度会促使潜在旅游者产生由感知—动机—决策—旅游的良性循环,并影响旅游流的发展(壮大或分散)。本文通过实际问卷调查分析,揭示了九寨沟旅游流的结点特征与现状以及国内旅游者的行为特征,提出开拓客流市场的建议性措施,并强调了形象与定位对山区旅游开发的理论与实践意义。

关键词: 国内旅游者, 旅游行为, 九寨沟

Abstract: Domestic tourists'flow to Jiuzhaigou is expressed as the linear and sea sonal flow between several nodes.Based on case studies,this paper identifies some regularities:(a)Tourism image of the destination and tourists' preference are essential to their perception, cognition and decision; (b)Tourists' attributes (age, educational background,occupation and income,etc.) have effect on their preference and destination's decision; (c)The tourists' decisions are correlated with their economic ana lysis following their perception,preference,and motive; (d)The domestic tourists to Jiuzhaigou mainly select summer holiday and some festivals,which was the result of some causes.Then the peper emphasizes the importance of the image's decision of tourism destination.

Key words: domestic tourists, tourism behavior, Jiuzhaigou